Like “Brexit means Brexit” it is a missuse of the English Language. The fact that people are now talking about a “Proper Brexit” where they once talked of “Soft” or “Hard” Brexit demonstrates there is no consensus on what Brexit really means — it means what the speaker believes it means which may not be what the listener thinks the speaker means. And it comes from the widespread belief that the UK can somehow have all the benefits of EU membership with none of the draw backs. We have embarked on a journey into the unknown without a compass and with angry people arguing endlessly about which of multiple paths we should take.